Library Herald Year : 2004, Volume : 42, Issue : 4 First page : ( 324) Last page : ( 332) Print ISSN : 0024-2292. Online ISSN : 0976-2469. Marketing of Information Products and Services in Bangladesh: Theories and Practices
Munshi M NASIR UDDIN1, Associate Professor 1Department of Information Science & Library Management, University of Dhaka, Dhaka, 1000, Bangladesh.
Abstract Discusses the marketing concepts, marketing strategy and techniques those have been used for making libraries and Information centres as profit making organizations. Determines the present status of library's information products and services in Bangladesh perspective. Measures the marketing functions and activities that are performing in the special libraries and information centres of the country. Identifies some benefits of using marketing techniques in library and information services.