Marketing of Library and Information Science Products and Services Through Social Media

Library Herald Year : 2015, Volume : 53, Issue : 4 First page : ( 432) Last page : ( 440) Print ISSN : 0024-2292. Online ISSN : 0976-2469. Article DOI : 10.5958/0976-2469.2015.00039.1

Marketing of Library and Information Science Products and Services Through Social Media-Need of The Hour

M Kumar anish1, Singh K P2 1Assistant Professor, Department of Library & Information Science, University of Delhi, Delhi 2Associate Professor, Department of Library & Information Science, University of Delhi

Abstract Technology has changed the spectrum of service oriented organizations to impress, assess and quench the quests of information seekers. To harness the dynamic technological changes, it is inevitable for libraries to use social media tools for marketing their library and information science products and services. Accordingly by accepting and adopting these new means, the information hubs can outreach and tap those potential or casual information seekers who due to reluctance or any other good reason are still not approaching and using the wide array of library products and services.

Keywords Library and Information Science, Library Products and Services, Marketing of Library Products and Services, Social Media, Marketing,M Kumar anish, Singh K P.